SHIRLEY
XIELI

product designer specializing in e-commerce and personalization

Resume

shirleysxieli@gmail.com

W O R K S

Increasing email engagement by 20% with notification settings

Notifications

Account Management

App & Web

Increasing email engagement by 20% with notification settings

Notifications

Account Management

App & Web

Increasing email engagement by 20% with notification settings

Notifications

Account Management

App & Web

A delivery service that decreased fraud and increased device activations by 20%

Order Tracking

Account Management

E-commerce

A delivery service that decreased fraud and increased device activations by 20%

Order Tracking

Account Management

E-commerce

A delivery service that decreased fraud and increased device activations by 20%

Order Tracking

Account Management

E-commerce

A scalable design token architecture that future-proofed Dish’s brand evolutions

Design Systems

Themes

Variables

A scalable design token architecture that future-proofed Dish’s brand evolutions

Design Systems

Themes

Variables

A scalable design token architecture that future-proofed Dish’s brand evolutions

Design Systems

Themes

Variables

Uniting Dish product teams around a common visual language

Design Systems

Accessibility

Brand Guidelines

Uniting Dish product teams around a common visual language

Design Systems

Accessibility

Brand Guidelines

Uniting Dish product teams around a common visual language

Design Systems

Accessibility

Brand Guidelines

All case studies

Increasing email engagement by 20% with notification settings

Increasing email engagement by 20% with notification settings

Increasing email engagement by 20% with notification settings

A delivery service that decreased fraud and increased device activations by 20%

A delivery service that decreased fraud and increased device activations by 20%

A delivery service that decreased fraud and increased device activations by 20%

A scalable design token architecture that future-proofed Dish’s brand evolutions

A scalable design token architecture that future-proofed Dish’s brand evolutions

A scalable design token architecture that future-proofed Dish’s brand evolutions

Uniting Dish product teams around a common visual language

Uniting Dish product teams around a common visual language

Uniting Dish product teams around a common visual language

You've reached the end :)

You've reached the end :)

You've reached the end :)