My Business Reports
Over 20,000+ Cisco employees use the desktop version of My Business Reports to track sales and region forecasts. Lack of mobile app usage means dependence on desktops and limited access to real-time notifications of market changes.
Role
UX Designer
Team
1 senior UX designer, 1 PM
Timeline
Oct - Dec 2022
Approach
I collaborated with strategists, client stakeholders, and users to create a data visualization experience that users want to use.
Our main challenge was satisfying numerous stakeholders at once — the client (Cisco), brand, and of course, the end user. To tackle this, we essentially started from scratch and designed the new feed through a library of individual modules, enabling us to work quickly, be flexible, and experiment with reordering or moving certain modules. We prioritized designing for Android since the majority of users had an Android device.
Across the board, updates focused on improving legibility and letting users customize their dashboards. The new watchlist feature allowed adding market views to a list for easy tracking, enabling users to quickly find their market data. Combined with refinements to navigation, headings, and content, the result is a new feed that is more customizable, timely, and visually compelling.
Before
After
Impact
Our analytics team tracked how the new design performed. The results showed a significant increase in the overall usage of our app.